Speaking & Writing

Whether it be as a Product Reviewer for Jinfo, a UK information publisher, or speaking at local Business Incubators or business groups, Jan has a reputation for helping people understand the importance of market research and how it can help make companies more successful. Her presentations focus on market research and tips on how to find better business information online.

Speaking

For many years Jan has presented  at the Arizona Center for Innovation (AZCI) Business Incubator. In 2011 she was one of a number of partners whose presentations were videotaped for the clients to review at their own pace.

A 3 minute introduction on Why Market Research Matters.

Jan regularly participates in our “Commercial Reality Mentored Launch” Program. Her session always gets great evaluations. Her information can be used immediately. The suggestions are practical and the outcome is great. We are very pleased to have Bancroft Information Services as one of our AzCI Partners”.
… Marie Wesselhoft, Former Executive Director, Arizona Center for Innovation (AZCI)

I am most impressed by the quality of the presentation by Jan Knight! She is a terrific speaker and obviously has a command of her subject.”
…Owner of a Leadership Training Group

A Selection of Previous Speaking Engagements:

* Google on Steroids: Search Tools, Strategies, Tips, Tactics for Successful Online Business & Market Research, Arizona Technology Council Tucson, January 2014 (PDF of the PPT)

* Introduction to Government Contracting. Co-Presenter, SBDC (Small Business Development Center) Veteran’s Conference & Sierra Vista Workshop.

* Market Research. Capstone Class. Golf Academy of America, Phoenix, Az. Multiple presentations. 2013/2014.

* Market Research: Cost Effective Ways to Find Secondary Research, PRSA (Public Relations Society of America). Tucson Chapter.

* Commercial Reality Presentation: Market Research. Arizona Center for Innovation (AzCI)

* Funding Your Innovation through the SBIR/STTR Program. Co-presenter with AzCI & Summit Contract Management.

* Successful Business Plans Require Substance. Market Research. C0-Presenter in collaboration with SMA Mergers & Acquisitions. ASU SkySong, Scottsdale

* Validating your Market: Secondary Market Research. Mentored Launch Program, AzCI

* Going Beyond Google: Finding Business Information Online. AMIT (Aerospace, Manufacturing & Information Technology Cluster) WebTech Conference.

* Secondary Market Research: Finding Business Information Online. Inventors’ Association of Arizona

* Secondary Market Research: AMA Marketing Certificate Series, Tucson

* I’m Feeling Lucky(TM) Internet Search Strategies for Conducting Market Research. Editorial Freelancers Association – Phoenix

* Jump Start Your Own Market Research via the Internet. AZ Book Publishing & AZ Small Business Association

Writing

As a product reviewer for UK-based publisher Jinfo, Jan brings her expertise in information organization, research and interface/website usability to provide product reviews for an international audience.

* Blog announcing review of Meltwater News & Meltwater Buzz, media monitoring tools from Meltwater based in San Francisco, California.
* Blog announcing review of Digimind, a competitive intelligence product from France.
* Blog announcing review of HighBeamBusiness, a company and article database.
* Blog announcing review of NexisUK, a global business and industry database.
* Blog announcing review of PI Navigator, a global financial information product.
* Blog announcing review of EuroMonitor Passport, a leading provider of global consumer-based market research.
* Blog announcing review of LinexSystems, a current awareness tool for law firms and professional services.

 IIP & the small business client(PDF) Article Co-Author. ASIS&T (American Society of Information & Technology) Fall 2010.

* “Medical Information Online: Surfers Beware”(PDF) Natural Awakenings-Healthy Living Magazine. June 2008

* Contributor to: Introduction to Online Market & Industry Research.  Thomson Publishing, 2004.

* Business Plans Need More Than Intuition. Inside Tucson Business (Small Business Column) April 12, 2004

* I’m Feeling Lucky (TM) – Internet Search Strategies for Market Research. Inside Tucson Business (Small Business Column) March 24, 2003


Academic publications:

* Information for Immunity: Internet Resources on Biological Agents as Terrorist Weapons. IRSQ: Internet Reference Services Quarterly.v.6 (3/4) 33-47 (2002) (co authored with Garry Forger)

* The Journal of Government Information: An exploratory analysis to determine if trends and changes in the government printing industry are reflected in JGI. Journal of Government Information. 28 (2001) 395-424